BLOGGING: RULES OF ENGAGEMENT
Posted by karenses on October 17, 2007
BLOGGING TIPS: RULES OF ENGAGEMENT (notes from Layered Technologies LTPACT 2007 panel “Marketing Power”)
- Generally 200-300 words
- Written professionally
- No questionable content or linking to questionable sites
- Don’t share confidential company information
- Don’t bash competitors
- Be smart - don’t be an a-hole
- Only lawyers can post legal stuff
- No approval process / open forum
Share your expertise, be an authority / Communicate directly with your customers / Share your personal views about your company and its values / Linking to other blogs-online resources improves Search Optimization / Find blogs you respect and link - back-link to them; if you comment on other blogs it links back to your blog / Blogging has risk - don’t censor - don’t control / Don’t control your writers; you have to want to let go / Negative materials has to be allowed to live on your blog / Be open to criticism & respond / Better love-hate - then don’t care / Better they write negative on your blog then someone else’s / It’s about open conversation / Wacky - make fun of yourself / Write about your passion; specifics of interest / Cult community / Are bloggers your ideal type of customers? / If yes, offer your best customer a blog on your site; say I trust you / Recruit people from your forum / Recognize vocal customer (LVP - VIP) / Rally your customer base -most customers are radical about your success / Entrepreneurs usually have a good story to tell
> What is blogging: http://en.wikipedia.org/wiki/Blog
> What is Technorati: In May 2007, blog search engine Technorati was tracking more than 71 million blogs http://en.wikipedia.org/wiki/Technorati
> What is Digg: http://en.wikipedia.org/wiki/Digg
