AIDA for Web Design
Posted by karenses on October 26, 2007
Title: AIDA in Web Site Design
A = ATTENTION | I = INTEREST | D = DESIRE | A = ACTION
The four standard steps of direct marketing (known as AIDA) apply to web site design as well.
ATTENTION: Get viewers’ attention by using 1. graphics, 2. a grabbing headline and 3. a “quick glance” of the benefits (what’s in it for me). You have 4 SECONDS to convince them they’ll find something of value on your web site.
INTEREST: Create interest with site design and EZ navigation. Include intriguing options that pull people to additional pages on your web site.
DESIRE: Create desire and a sense of urgency as visitors move themselves toward taking action (i.e. Buy Now/Free Shipping, Bookmark Page or Forward to a Friend, etc…) Using marketing copy, images and SPECIAL OFFERS, to online activities, cool tools or entertainment - find ways to pull them in.
ACTION: Right from the beginning, make it obvious what you want visitors to do. Whether it’s to buy online, make a call, send an email, or sign-up for a newsletter - make it utlra-EZ for them to take this action.
