MarketingLAUNCH.com

When you advertise, you need to “place your lures where the fish hang out”.  With that, we recommend compiling a marketing notebook with ideas, articles and web sites and create marketing folders on your hard drive to store online research.  Over time, you’ll gather enough information to assist with solid ideas on completing a Web Marketing Game Plan.  Below is a good overview to get you started.

• Offline Promotion:  Community and industry events, direct mail, marketing collateral, print ads, offline PR, packaging, product placement, promo items, site launch activities, corporate image (stationary, logo, etc) 

• FREE Email Techniques: Autoresponders, FAQs and Packaged Blurbs, Group or Bulk email, Signature Blocks 

• Web Site Promotion:  Affiliate programs, automatic updates, award posting, blog, bookmark reminders, calls to action, chat room, content updates, contests/drawing/games, coupons and discounts, downloads (postcards, sound effects, animation), endorsements, trusted logos (BBB OnLine, Trustee, VeriSign), favicons, free offers/giveaways, guest books, make this your home page tool, internal banners, live events onsite, logo loyalty program, message boards, nonprofit donation marketing, onsite auction, onsite newsletter registration, onsite search; other interactive or rich media, product reviews/onsite, RSS feeds, samples, social networks (onsite), surveys ad polls, tell a friend (send a link), testimonials, viral marketing, vlog/video blog, what’s new page, wiki 

• Online Promo / Buzz Campaigns: Award site submissions, blogging, hot sites submissions, inbound link campaign, online link campaign, online PR (www.Prweb.com), podcasting, posting to chat rooms, message boards and social network sites, posting to review and opinion sites, reciprocal inks, text messaging, viral techniques, webinars / webcasting, what’s new announcements, wireless marketing and cell phones 

• Opt-in Email Newsletter: Specify audience, frequency, and method; your own email lists, paid subscription newsletters or e-zines, public mailing lists, rental email lists, viral email 

• Search Engine Submissions:  basic 4, directory submissions, industry engine submissions, international search engines, local and map submissions, shopping search engines (free), specialty search engines (for blogs, videos, images and so on) paid submission service, search engine optimization onsite, XML feeds 

• Paid Online Advertising:  Banners Ads, banner exchange, classifieds online, Google ad-words PPC and other options, newsletter sponsorships, nonprofit sponsorships, other PPC engines and directories, overture PPC, shopping PPC, site sponsorships, Yahoo Search Marketing PPC and other options 

As you can see, there are lot’s of options when it comes to promoting your business, so plan your “fishing expedition” carefully, follow-thru consistantly and track campaigns vigilently to ensure ROI.