Criteria for Blog Selection
Posted by karenses on December 26, 2007
In a post at The Lonely Marketer, Patrick Schaber, talks about his criteria for choosing the blogs he reads. With so much engaging content available, he’s frequently tempted to expand his reading list. To help him stay focused and decide what to read, Schaber developed a list of blog must-haves. Here’s some of his advice:
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Provide unique, actionable content. “To be honest,” writes Schaber, “I don’t care if you’ve been blogging for five years or five minutes, if I feel I’m going to leave a site having learned something new, count me in.” He gives extra points for highlighting recent content in a sidebar.
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Post frequently. This doesn’t mean that you have to blog every day—a few each week will do the trick—but if multiple weeks pass between each post, readers will stop checking in.
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Maintain focus. Nothing says you have to restrict yourself to a single topic, but you’ll confuse readers if you hop randomly from subject to subject without explaining why.
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Add visual interest. You’ll notice that many bloggers include an image with each post. Follow their lead. “So much of social media is visual perception!” says Schaber.
Summary: Good content is good content. Even the busiest people make time for their favorite blogs.
Source: The Lonely Marketer. Read the entire post here.
