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Effective web site content should be relevant and robust and pages should have supporting themes to provide value to both site visitors and search engines.  Both want substance. 

Content is one of the most significant success factors to any web site.  In general, the more focused and robust your content is - the better off you are.  Target your writing to one primary topic (or a subset of a topic).  Your web pages should contain enough text content on each page to support the messaging and overall theme.  Shoot for a minimum of 300 words.  Less ‘can’ work, but it’s highly unlikely. 

With that, you should also create a theme amongst a group of pages within your web site to give each page legitimacy and relevance.  A search engine ranks ‘each’ page within your site and a big deciding factor is whether the pages share relevance to and support one another. Planning for 6 pages of supporting content is a good minimum for creating a theme.

Summary:  Create enough relevant, engaging content and you will have a web site your visitors will enjoy reading and to which search engines will assign high rankings.