Consumer Advertising (Quote of the Day)
Posted by karenses on April 6, 2008
“The philosophy behind much advertising is based on the old observation that every (wo)man is really two (wo)men—the (wo)man (s)he is and the (wo)man (s)he wants to be.” Quote from William Feather. Read entire article: Ideals and Promises: Selling an Achievable Dream to Your Target Market >>
Posted in Advertising, Branding, Marketing | Tagged: Advertising, Selling Dreams, Target Marketing | No Comments »
